How to use predictive analytics to transform the customer journeyHow to use predictive analytics to transform the customer journey

It’s no secret that customer expectations have changed drastically in recent years.

Now, more than ever, customers want to be treated not as revenue-generating robots – but as people. A 2012 study by Experian Marketing Services found that 84% of customers would not do business with a company that failed to take into consideration their individual needs.

Of course, getting to know all of your customers on a personal level is a monumental – if not near-impossible – task.

Luckily, predictive analytics can help.

This article originally appeared in mycustomer.com.  To read the full article, click here.